Learn how to rank higher on Google

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BEGINNER SEO COURSE

This masterclass is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.

The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference.

digital marketing courseskenya

The Beginner SEO Course is aimed at:

New marketing executives,

Small business owners,

Content Marketers/ Bloggers

Entrepreneurs in Nairobi.

** Only 8 seats available per class

FEES & BOOKING

20th, 27th March 2021

Ksh. 6,000

(50% on booking and the rest before the first class)

Early birds get a 10% Discount

{Once paid we DO NOT offer refunds, we allow you to take up future courses at no cost}

REGISTER HERE

Fill in the form below, you will receive payment instructions on email.

THE SCHEDULE

Training Day 1: 

COURSE STRUCTURE PART 1: SEO KEYWORD RESEARCH

We start with SEO fundamentals. We cover SEO keyword research, blogging, and related issues. We go over keyword research tools like the Google Keyword Tool and a few other ways to get SEO keywords. Keyword research is the foundational part of SEO. It is extremely important to get it right, and we devote plenty of attention to it.

COURSE STRUCTURE PART 2: ON-PAGE SEO

The second part of this SEO training course will cover further SEO topics like how to dominate the top-10 search results of Google with more than one listing, how to do SEO on other platforms, long-tail vs. short-tail keywords, Google penalties, and much more. We also cover Yoast SEO plugin for WordPress SEO.

 

 

Training Day 2: 22nd January 2020

PART 3: LINK BUILDING TO RANK HIGHER

The third part of this SEO course focuses on link building so your site can rank higher. I will explain what kinds of links are good to get, and what kinds of links to stay away from. I also explain how to get links by getting press coverage for your business because that is the best of both worlds. Typically links from publicity also bring you website traffic, and those links come from very strong websites in terms of SEO.

PART 4: ADVANCED SEO TOPICS LIKE SITE SPEED, AND MORE

After we cover SEO basics, we get into modern and advanced topics like voice SEO (when people talk into their mobile devices asking for things), making sure your website is mobile SEO friendly, technical SEO with site speed optimization, and more.

Tools USED IN THE COURSE

  • Google Keyword Tool
  • Google Analytics
  • Google Search Console
  • Yoast SEO for WordPress SEO
  • A number of 3rd party SEO research tools including tools to research competition

Location

Baraza media Lab, 95 Riverside

Dates

March 20th, 27th

Time

10:00 am to 1:00 pm

Companies Our Students Have Come From

BEYOND THE TRAINING

We don’t just let you walk away after our digital marketing courses. We offer 1 hour online consultation to our students within 30 days after the class. So if you want to learn more or you need help with something you can utilize the 1 hour with any of our trainers after the workshop.

We also have whatsapp groups for each class where we can network and share any job or business opportunities that should come by. Our goal is to see you learn and thrive in the digital marketing space.