Archive For: DIGITAL MARKETING

4 things you misunderstood about Digital Marketing

4 things you misunderstood about Digital Marketing

4 things you misunderstood about Digital Marketing Over the past month, I took some time to ask a few friends in management positions in different companies what they thought about Digital Marketing. The top four notions I got from our conversation were; 1. Digital Marketing is just posting on social and boosting posts. Social media ... Read More
Inform Your Digital Strategy By Doing A Social Media Audit

Inform Your Digital Strategy By Doing A Social Media Audit

Hi Guys so here is how I do my social media audit. As you may know, I just started my new job as Marketing Manager in a company called Arifu. I’m still a bit new but i’ll try explain what we do. Arifu is an Ai (We use Chatbot Technology) that provides education through mobile ... Read More
5 B2B Digital Strategies That Will Help You Get Those Clients On Board

5 B2B Digital Strategies That Will Help You Get Those Clients On Board

  For the longest time B2B companies in Kenya have relied on traditional marketing methods to generateĀ  and convert leads. Recently, with the advent of digital marketing, we are seeing a trend in creation of hybrid systems that combine both inboundĀ  strategies and outbound methods. Different from B2C where conversions happen faster, the B2Bs marketing ... Read More
Build Trust Not Traffic is the new Digital Strategy

Build Trust Not Traffic is the new Digital Strategy

Build Trust Not Traffic Back in the day I used to shoot for a blogger called Sharon Mundia for her blog ThisIsEss. I concentrated on creating the best kind of images and she focused on the writing and connecting with her blog followers. A few years down the line, she had blown up to be ... Read More