Every time I visit Jumia’s website, Jumia just follows me around everywhere. I get their ads on Facebook, Google, on other websites I visit! sigh! If this has happened to you I bet you have wondered how this happens. Well, I promise its not witchcraft, Jumia doesn’t have a voodoo doll of you. They are ... Read More
4 things you misunderstood about Digital Marketing Over the past month, I took some time to ask a few friends in management positions in different companies what they thought about Digital Marketing. The top four notions I got from our conversation were; 1. Digital Marketing is just posting on social and boosting posts. Social media ... Read More
Hi Guys so here is how I do my social media audit. As you may know, I just started my new job as Marketing Manager in a company called Arifu. I’m still a bit new but i’ll try explain what we do. Arifu is an Ai (We use Chatbot Technology) that provides education through mobile ... Read More
For the longest time B2B companies in Kenya have relied on traditional marketing methods to generate and convert leads. Recently, with the advent of digital marketing, we are seeing a trend in creation of hybrid systems that combine both inbound strategies and outbound methods. Different from B2C where conversions happen faster, the B2Bs marketing ... Read More
Build Trust Not Traffic Back in the day I used to shoot for a blogger called Sharon Mundia for her blog ThisIsEss. I concentrated on creating the best kind of images and she focused on the writing and connecting with her blog followers. A few years down the line, she had blown up to be ... Read More
