How Artificial Intelligence Will Affect Marketers in 2020 in Kenya

How Artificial Intelligence Will Affect Marketers in 2020 in Kenya

How Artificial Intelligence Will Affect Marketers in 2020 in Kenya Artificial intelligence (AI) is definitely not a new topic but the developments in the past few years have been tremendous. But even so, many brands in Kenya are still yet to explore how to use Ai in their marketing activities.  ... Read More
SEO Guide For Companies In Kenya

SEO Guide For Companies In Kenya

What is SEO and as a company in Kenya where do I start? Probably sounds like a buzzword, but I assure you it is not. It might be the missing link between your business and the profits you deserve. In Kenya very few companies have their websites SEO ready. SEO (Search Engine Optimization) is the ... Read More
4 things you misunderstood about Digital Marketing

4 things you misunderstood about Digital Marketing

4 things you misunderstood about Digital Marketing Over the past month, I took some time to ask a few friends in management positions in different companies what they thought about Digital Marketing. The top four notions I got from our conversation were; 1. Digital Marketing is just posting on social and boosting posts. Social media ... Read More
Importance of Content Mapping To the Buying Process

Importance of Content Mapping To the Buying Process

What is it and why it’s important to the buying process. Content marketing is a powerful lead generation and leads assisting channel. Furthermore, a great content strategy pieces everything together. Content Mapping should be at the top of your list when coming up with a content strategy. It involves looking at the different types of ... Read More