How Artificial Intelligence Will Affect Marketers in 2020 in Kenya Artificial intelligence (AI) is definitely not a new topic but the developments in the past few years have been tremendous. But even so, many brands in Kenya are still yet to explore how to use Ai in their marketing activities. ... Read More
A step by step digital strategy guide for your company How do you create a digital strategy that works for your company? Here is a step by step guide. A digital strategy is an overarching plan on all your digital marketing efforts for a particular period of time. It is not a static document but ... Read More
What is SEO and as a company in Kenya where do I start? Probably sounds like a buzzword, but I assure you it is not. It might be the missing link between your business and the profits you deserve. In Kenya very few companies have their websites SEO ready. SEO (Search Engine Optimization) is the ... Read More
Every time I visit Jumia’s website, Jumia just follows me around everywhere. I get their ads on Facebook, Google, on other websites I visit! sigh! If this has happened to you I bet you have wondered how this happens. Well, I promise its not witchcraft, Jumia doesn’t have a voodoo doll of you. They are ... Read More
4 things you misunderstood about Digital Marketing Over the past month, I took some time to ask a few friends in management positions in different companies what they thought about Digital Marketing. The top four notions I got from our conversation were; 1. Digital Marketing is just posting on social and boosting posts. Social media ... Read More
What is it and why it’s important to the buying process. Content marketing is a powerful lead generation and leads assisting channel. Furthermore, a great content strategy pieces everything together. Content Mapping should be at the top of your list when coming up with a content strategy. It involves looking at the different types of ... Read More
