Inform Your Digital Strategy By Doing A Social Media Audit

Inform Your Digital Strategy By Doing A Social Media Audit

Hi Guys so here is how I do my social media audit. As you may know, I just started my new job as Marketing Manager in a company called Arifu. I’m still a bit new but i’ll try explain what we do. Arifu is an Ai (We use Chatbot Technology) that provides education through mobile ... Read More
5 B2B Digital Strategies That Will Help You Get Those Clients On Board

5 B2B Digital Strategies That Will Help You Get Those Clients On Board

  For the longest time B2B companies in Kenya have relied on traditional marketing methods to generate  and convert leads. Recently, with the advent of digital marketing, we are seeing a trend in creation of hybrid systems that combine both inbound  strategies and outbound methods. Different from B2C where conversions happen faster, the B2Bs marketing ... Read More
Build Trust Not Traffic is the new Digital Strategy

Build Trust Not Traffic is the new Digital Strategy

Build Trust Not Traffic Back in the day I used to shoot for a blogger called Sharon Mundia for her blog ThisIsEss. I concentrated on creating the best kind of images and she focused on the writing and connecting with her blog followers. A few years down the line, she had blown up to be ... Read More
How Do I get Clients To Visit My New Hotel

How Do I get Clients To Visit My New Hotel

Using Content Marketing To Drive Traffic To My New Hotel. Problem Picture yourself as a travel shopper. You’re still in the early stages of booking a vacation that you desperately deserve, so you’re beginning to look for ideas and inspiration at every turn. You’ve been on google days on end looking at travel booking sites. You’ve never been ... Read More
7 ways To Take Your Instagram Game To The Next Level

7 ways To Take Your Instagram Game To The Next Level

As a content marketer in the lifestyle, luxury and hospitality industry, Instagram should be among your most frequently used apps. It’s a great way to showcase your latest work or services, keep your followers updated, attract new collaborators, and impress new clients. But building a loyal and respective following isn’t done overnight. Here are 7 rules ... Read More