BEGINNER DIGITAL MARKETING COURSE
Marketing excellence is a requirement for success in any business, from startups to the most established companies. The art and science of marketing are constantly evolving.
In this Digital Marketing Course, you will arm yourself with the essential principles and practices of marketing in the digital economy. This workshop is organized around 3 broad themes and we will use relevant theory and analysis, as well as numerous practical examples to develop our key learning points.
The Beginner Digital Marketing Course is aimed at:
New marketing executives,
Small business owners,
Career changers and
Entrepreneurs in Nairobi.
** Only 8 seats available per class
FEES & BOOKING
Ksh. 12,000
(50% on booking and the rest before the first class)
Early birds get a 10% Discount
{Once paid we can only refund up to 70%. Refunds will be made 30 days after the time of the request.}
REGISTER HERE
Fill in the form below, you will receive payment instructions on email.
THE SCHEDULE
Training Day 1:
101: Understanding the fundamentals of inbound marketing
Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. As technology shifts, inbound guides a company to do business in a human and helpful way.The inbound approach to doing business is more human and customer-centered. Learn about why this shift has happened, how buying behaviors are evolving, and the fundamentals of an inbound business.
102: Growing your business with a flywheel model
It’s easy to visualize your business as a funnel because any time you look at a graph representing a conversion process, the chart itself is shaped like a funnel. A flywheel is a machine that stores rotational energy. When you add energy to a flywheel, it starts to spin. If you add more energy to it, it spins faster. And unlike a funnel, where the only way to maintain a constant speed is to keep adding more to it, the flywheel will continue spinning. From a business perspective, the rotation of the flywheel represents the growth of your business. Happy customers provide the energy that fuels that growth. Everything you do should be done with the goal of creating customers who will add positive energy to the flywheel and accelerate your company’s growth.
Training Day 2:
201: Introduction to Paid Advertising using Facebook Ads
Learn how to set up our Facebook Business Manager account, learn how to create ad campaigns optimize spend and so much more
Training Day 3:
301: Introduction To SEO
You’ll learn how search engines rank your content, how to measure the state of your current SEO, and how to figure out an approach to SEO that fits with your company’s needs. This lesson includes a tools that helps you evaluate the state of your SEO authority and identify specific areas for improvement so you can give your website a better chance of ranking.
302: Implementing SEO
In this lesson, you’ll learn how to implement SEO. We will be using a wordpress website for the demonstration. We will cover the best practices as recommended by Google. We will also cover link building techniques and the do’s and donts.
Companies Our Students Have Come From
BEYOND THE TRAINING
We don’t just let you walk away after our digital marketing courses. We offer 1 hour online consultation to our students within 30 days after the class. So if you want to learn more or you need help with something you can utilize the 1 hour with any of our trainers after the workshop.
We also have whatsapp groups for each class where we can network and share any job or business opportunities that should come by. Our goal is to see you learn and thrive in the digital marketing space.