DIGITAL SKILLS TRAINING FOR TEAMS

Upskill members of your team in the latest digital skills to achieve business goas

View our available digital skills modules, fill in the request form and we will come to you and conduct a training for your team. If you are interested in a personal training click here

MODULES

Digital Strategy

  • Learn the differences between traditional and digital marketing and how they can both help your business.
  • What role does digital play in the advertising world today?
  • Find out how to analyse data so that you can better understand your customers
  • Understand the benefits of customer research
  • Gather data on your audience demographic
  • Create a customer persona profile
  • Create a customer journey map
  • Define the personality of the voice you want for your brand by learning how to conduct a competitor analysis
  • Conduct competitor SWOT analysis
  • Create a value proposition canvas
  • Develop brand voice
  • Master the basics of creating an effective digital marketing strategy and learn how to put it into action
  • Match your marketing goals with your business goals
  • Set goals through the conversion funnel
  • Explore Earned, Paid and Owned media channels
  • Earned: Social media engagement
  • Paid: Facebook Ads, Linkedin Ads and Google Ads
  • Owned: How to utilise your website to maximize on generating leads

Content Marketing

  • Build your business case for investment into content marketing
  • Explore the platforms for publishing content
  • Create data-driven customer profile and segments
  • Conduct market research on your competitors
  • Determine your proposition and how this translates to content marketing
  • Develop key messaging and key content for your consumers
  • Understand how content aligns to the marketing funnel
  • Develop a publishing and distrubution strategy
  • Explore how to find and leverage the right right influencers for your business
  • Discover how to measure the success of your content with metrics
  • Create a detailed content calendar
  • Organize your resources, team and budget
  • Get ready with yor next steps in implementing your campaign

Email Marketing

  • How to setup a mailchimp account
  • How to create a list and add email addresses to the list
  • How to create an email marketing campaign
  • The difference between Lists, Groups, Segments and Tags
  • How to sort and select subscribers
  • How to build your opt-in email list
  • How to create an effective sign-up form
  • How to import opt-in subscribers
  • How to design effective templates and campaigns
  • How to drive more traffic to your website
  • Little known MailChimp tips and tricks
  • Marketing Automation: what are the benefits?
  • What to look for within the reports
  • How to improve your email marketing results

Social Media Marketing

  • Stay ahead of the curve by learning how to match your business objectives to your marketing goals
  • Match your business goals to your marketing goals
  • Define what KPIs are important to your campaign
  • Explore how to track important KPIs
  • Find out how to gather real-time audience demographics on social media and create a customer persona profile
  • What are the benefits of customer research?
  • Gather data on your audience demographic
  • Learn about the impact of social media and decide which social media platforms are right for your business
  • What are the features and benefits of social media platform?
  • Which platform is right for my target demographic?
  • Best practice for individual platforms
  • To increase traffic on your site, learn more about paid and organic social media content so that you can figure out which one is the best for your business
  • The state of Organic vs Paid social campaigns
  • Different data types and data signals from social media platforms
  • How to build an audience
  • Explore different ad formats
  • What is the difference between boost and campaign led ads?
  • How to harness influencers for campaigns?
  • Drive effective decisions at your company by learning how to use analytic tools to gather important data
  • How to use analytic tools to track the key metrics
  • Interpret data as human behaviour
  • Data driven campaign optimisation
  • What is a split test and how to create one?

Search Engine Optimization (SEO)

  • Explore the benefits of optimising your site for search engines and learn the major differences between paid and organic search
  • What is search?
  • How do search engines find relevant results?
  • What is crawling and indexing?
  • Organic Vs Paid search
  • How do the Google algorithm changes affect ranking on SERPs?
  • What is the importance of optimising your search presence?
  • Become an SEO expert by learning how to target keywords that are likely to yield far better results for your business
  • Competitor analysis
  • Competitor keyword analysis
  • Generate your keyword list
  • Define your company’s objectives and learn how to effectively monitor and analyse all your data to get better results
  • Key SEO tools
  • Setting SEO objectives
  • Monitoring your web stats
  • Maintaining your position
  • Latest Google Webmaster Central developments
  • Find out how to improve your keyword ranking, speed up your site’s loading time, and increase the amount of traffic on your site
  • Keyword rankings
  • Page Loading speed
  • Traffic volume – quantity vs quality
  • SEO checklist
  • Onsite and offsite SEO techniques

Google Analytics

  • Propose news ways to create engaging content by learning how to monitor and analyse traffic on Google Analytics
  • How can Google Analytics help achieve my business goals?
  • How Google Analytics collects data
  • Understand organisations, accounts, properties and views
  • Learn the basic features of Google Analytics including how to set up your account, implement tracking code, and set up filters
  • Create your GA account
  • Set up and verify analytics tracking code
  • Set up user access permissions
  • Align your set up with your business structure
  • Navigate the interface
  • Find out how to navigate the Google Analytics interface, and set up dashboards and shortcuts
  • Understanding the metrics
  • Applying filtering to data
  • Customise your dashboards
  • Master different ways to set up conversion goals on Google Analytics and get the information you need to increase conversions
  • Defining business goals
  • Align business goals to key metrics
  • Set up goals and conversion trackers
  • Analyse conversion data

Adobe Suite

Learn how to use Adobe products to create content:

  • Adobe Photoshop
  • Adobe Premiere
  • Adobe indesign
  • Adobe illustrator
  • Adobe XD

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