Using Content Marketing To Drive Traffic To My New Hotel.
Picture yourself as a travel shopper. You’re still in the early stages of booking a vacation that you desperately deserve, so you’re beginning to look for ideas and inspiration at every turn. You’ve been on google days on end looking at travel booking sites. You’ve never been to Nanyuki before, so you decide that is where you’re headed. The only problem is that Nanyuki has quite a number of hotels and guest houses to make your head explode. You begin searching for things to do in Nairobi instead and leave the hotel decision until later.
Content Marketing As A Solution
Seeing wildlife in Ol Pejeta has always been on your bucket list. You stumble upon great pictures and videos that have everything you’re looking for. You realize the pictures and videos were created by a property you’ve never heard of! After you do a little digging and research, you learn this family-friendly hotel has everything you’re looking for. No need to search elsewhere, so you book on the spot. Your hotel problem is solved.
What just happened? You made a booking because of the content that property conveyed. That’s content marketing. The art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.”
Hotels can enter this foray and also create helpful content that drives business results. Think of content as the chapters of a story and content marketing as your entire story packaged together in a coherent and compelling manner. With a well-designed book cover that espouses who you are, which you can then sell online and through family and friends.
In hospitality, effective content marketing is about strategizing what makes your hotel unique. What features and amenities set your hotel apart, then creating content that showcases these features. We then amplify that content to a variety of channels, from your hotel website to OTAs to social media and more – all while telling a consistent story.