Marketing excellence is a requirement for success in any business, from startups to the most established companies. The art and science of marketing are constantly evolving.

This Digital Marketing classes will arm you with the essential principles and practices of marketing in the digital economy. This workshop is organized around 3 broad themes and we will use relevant theory and analysis, as well as numerous practical examples to develop our key learning points.

SEO for beginners online course in Kenya

Learn from the comfort of your home

These classes are aimed at:

New marketing executives,

Small business owners,

Career changers and

Entrepreneurs in Nairobi.


Ksh. 2,000 per session

Pay via MPESA 

Paybill : 488488

Account Name: 1005098234

{Once paid kindly head over to our calendar and select a slot for your session}

SEO for beginners course in Kenya



Session 1: Digital Strategy through Inbound marketing

Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. As technology shifts, inbound guides a company to do business in a human and helpful way.The inbound approach to doing business is more human and customer-centred. Learn about why this shift has happened, how buying behaviours are evolving, and the fundamentals of an inbound business.


Session 2: Introduction to Paid Advertising using Facebook Ads

Learn how to set up our Facebook Business Manager account, learn how to create ad campaigns optimize spend and so much more

Session 3: Introduction To SEO

You’ll learn how search engines rank your content, how to measure the state of your current SEO, and how to figure out an approach to SEO that fits with your company’s needs. This lesson includes tools that help you evaluate the state of your SEO authority and identify specific areas for improvement so you can give your website a better chance of ranking.

Session 4: Introduction To Google Analytics

Learn how to set up a Google analytics account, how to create goals, and the important metrics to focus on.

Session 5: Fundamentals of Email Marketing using Mailchimp

Learn how to set up a Mailchimp account and set up your first email marketing campaign. We will also cover recommended best practices.

Session 6: Introduction to Paid advertising using Google Ads

Learn how to set up a Google Ads account and create your first Google search or display campaign.

Companies Our Students Have Come From