- This event has passed.
Online Marketing Masterclass for Small Business Owners
April 18 @ 9:00 am - 1:00 pmksh 4000
Online Marketing excellence is a requirement for success in any business, from startups to the most established companies. The art and science of online marketing are constantly evolving.
In this online marketing class, you will arm yourself with the essential skills to increase your business sales. This class is organized around 4 topics that are relevant to any small business. The course will be facilitated by Founder of the Portfolio, Online Marketing specialist and trainer Victor Peace who has worked with various leading companies like Nairobi Garage, DPO and the South African Breweries to generate sales.
1. Understanding the fundamentals of inbound marketing
Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. As technology shifts, inbound guides a company to do business in a human and helpful way.
2. Introduction to Paid Advertising using Facebook & Instagram Ads
Learn how to set up our Facebook Business Manager account, learn how to create ad campaigns optimize spend and so much more
3. Creating great content that generates customers
Learn how to create great content that your followers relate to. How to know which blog posts to write, the look and feel of your pictures and videos.
4. Influencer Marketing
Learn the different types of influencers, which type of influencer is great for your business and how to get them on board.